in the end mitt romney loss but in the end it didn't make a difference. i will also say when you can not coordinate between a campaign and someone else helping you, sometimes the ads are less helpful. some of the ads were good. some of them weren't. some of them were off message. and in your business, think about it with your markets efforts. if you had to have a marketing team within your business but also an outside marketing team you had no control over and couldn't commune kate with, how would you feel about your results? probably not very good because you want to be able to target it and, you know, develop your message appropriately and, there was, i'm not saying that it was, it was, not without some impact. i think it had a lot of impact but it would be much more impactful obviously. it would be run through the campaign and have it be consistent with the campaign's message. >> i'm being told that is, that is the end of this session but one bit of housekeeping. we're going to have dessert and coffee downstairs where we have been having the meetings r